An application of game theory to shape e-tailing strategies
Min-Young Lee
| Year of publication: |
2011
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|---|---|
| Authors: | Lee, Min-Young |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 4.2011, 1, p. 49-61
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| Subject: | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009155747