An application of micro-simulation modelling to the marketing of a consumer durable
Pieter Gunter; David Beazley
| Year of publication: |
1976
|
|---|---|
| Authors: | Gunter, Pieter ; Beazley, David |
| Published in: |
Esomar congress. - Amsterdam, ISSN 0071-3082, ZDB-ID 611969-4. - 1976, p. 629-649
|
| Subject: | Verbrauchsgüter | Absatz und Verbrauch | Wirtschaftliches Verhalten | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003513198