An application of multidimensional scaling model towards brand positioning of mutual funds : a case study of tax saving scheme
Tapan K. Panda; Nalini Prava Tripathy
| Year of publication: |
2002
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| Authors: | Panda, Tapan K. ; Tripathy, Nalini Prava |
| Published in: |
Finance India : the quarterly journal of Indian Institute of Finance. - Delhi, ISSN 0970-3772, ZDB-ID 11308175. - Vol. 16.2002, 3, p. 991-1003
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | In: Finance India |
| Source: |
Persistent link: https://www.econbiz.de/10009920494