An appraisal framework of the determinants and consequences of brand happiness
| Year of publication: |
2018
|
|---|---|
| Authors: | Schnebelen, Stefanie ; Bruhn, Manfred |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 35.2018, 2 (10.01.), p. 101-119
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21073 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083869