An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
Araceli Galiano-Coronil, Manuela Ortega-Gil, Belén Macías-Varela, Rafael Ravina-Ripoll
| Year of publication: |
2023
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|---|---|
| Authors: | Galiano-Coronil, Araceli ; Ortega-Gil, Manuela ; Macías-Varela, Belén ; Ravina Ripoll, Rafael |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 3, p. 635-658
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| Subject: | Climate | Gender | Happiness | SDGs | Social marketing | Well-being | Social Marketing | Sustainable Development Goals | Sustainable development goals | Nachhaltige Entwicklung | Sustainable development | Zufriedenheit | Satisfaction | Social Web | Social web | Lebensqualität | Quality of life | Geschlecht | Umweltbewusstsein | Environmental consciousness |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-023-00369-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383342