An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
| Year of publication: |
2005
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|---|---|
| Authors: | Srinivasan, V. ; Park, Chan Su ; Chang, Dae Ryun |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 51.2005, 9, p. 1433
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