An attractive proposition? : persuading retail consumers to prefer reward-based crowdfunding for owning upcoming technologies
Shankhadeep Banerjee, Indranil Bose
| Year of publication: |
2022
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|---|---|
| Authors: | Banerjee, Shankhadeep ; Bose, Indranil |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 59.2022, 6, p. 1-17
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| Subject: | Elaboration Likelihood Model | Mixed-factorial Experiment | Reward-based crowdfunding | Technology entrepreneurship | Technology funding | Crowdfunding | Konsumentenverhalten | Consumer behaviour | Gründungsfinanzierung | Start-up financing | Unternehmensgründung | Business start-up | Technischer Fortschritt | Technological change | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2022.103663 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013363409