An attribute-based perceptual mapping of different retail formats in India
Shalini Yadav, S.K. Garg
| Year of publication: |
2017
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|---|---|
| Authors: | Yadav, Shalini ; Garg, S. K. |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 9.2017, 1, p. 64-91
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| Subject: | discriminant analysis | kirana store | convenience store | hypermarket | supermarket | retailer attribute importance | Lebensmitteleinzelhandel | Food retailing | Indien | India | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Betriebsform | Retail format | Nachbarschaftsladen | Convenience store | SB-Warenhaus | Hypermarket |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011754159