An Empirical Analysis of Cellular Voice and Data services
Cellular telephony and associated data services has been a major socialphenomena for well over a decade now. It has changed the way - in somecountries more than others - in which people communicate. In manycountries in Northern Europe and Asia, its penetration rates are veryhigh and in others less so but in all cases it has engendered change atmultiple levels - socially as noted and in terms of market structure andcompetition with the established Incumbent Local Exchange and InterExchange service providers. However, there has been little workpublished in the academic literature on user consumption of cellularvoice and data services. This has been due to the unavailability oflongitudinal data at the individual user level on their consumption ofvoice and data services. We have such data from a large cellular serviceprovider in Asia. Demand for voice and data services is influenced bythe tariffs or 'service plans' offered by firms. In our analysis weempirically estimate the drivers for cellular services how demographicand plan characteristics affect the user choices. We first provide atheoretical model and then provide insight into consumption patternsover a one year period of cellular voice and data services and relate itto service plan design.
Year of publication: |
2004
|
---|---|
Authors: | Telang, Rahul |
Institutions: | Carnegie Mellon University |
Saved in:
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