An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics
| Year of publication: |
1998
|
|---|---|
| Authors: | Baltas, G. ; Doyle, P. |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 7160331. - Vol. 49.1998, 8, p. 790-798
|