An Empirical Analysis of Search Engine Advertising: Sponsored Search andCross-Selling in Electronic Markets
Year of publication: |
2007
|
---|---|
Authors: | Ghose, Anindya ; Yang, Sha |
Institutions: | NYU Stern School of Business ; NYU Stern School of Business |
Subject: | Online advertising | Search engines | Hierarchical Bayesian modeling | Paidsearch | Clickthrough rates | Conversion rates | Keyword ranking | Bidprice | Electronic commerce | Cross-Selling | Internet economics |
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Ghose, Anindya, (2007)
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