An empirical analysis of the components of retailer customer loyalty programs
| Year of publication: |
2008
|
|---|---|
| Authors: | Gable, Myron ; Fiorito, Susan S. ; Topol, Martin T. |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 36.2008, 1, p. 32-49
|