An empirical analysis of the joint effects of shoppers’ goals and attribute display on shoppers’ evaluations
Abhijit Guha, Abhijit Biswas, Dhruv Grewal, Sandeep Bhowmick, & Jens Nordfält
| Year of publication: |
May 2018
|
|---|---|
| Authors: | Guha, Abhijit ; Biswas, Abhijit ; Grewal, Dhruv ; Bhowmick, Sandeep ; Nordfält, Jens |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 3, p. 142-156
|
| Subject: | numeric attributes | vertical display differences | goals |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.16.0247 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011850437