An empirical examination of antecedents determining students' usage of clickers in a digital marketing module
Nripendra P. Rana and Yogesh K. Dwivedi
| Year of publication: |
2018
|
|---|---|
| Authors: | Rana, Nripendra P. ; Dwivedi, Yogesh K. |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 27.2018, 1, p. 86-104
|
| Subject: | clickers | higher education | IS success models | student | usage | UK | Studierende | Students | Studium | University education | Hochschule | Higher education institution | Online-Marketing | Internet marketing | Deutschland | Germany | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849247