An empirical examination on the links of cross-functional integration of production-marketing, BTO competitiveness and performance
Zhixiang Chen
| Year of publication: |
2022
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|---|---|
| Authors: | Chen, Zhixiang |
| Published in: |
European journal of management studies : EJMS. - Bingley, United Kingdom : Emerald Publishing, ISSN 2635-2648, ZDB-ID 3060510-6. - Vol. 27.2022, 2, p. 173-203
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| Subject: | Build-to-order competitiveness | Empirical study | Manufacturing strategy | Performance | Production-marketing integration | Unternehmenserfolg | Firm performance | Industrie | Manufacturing industries | Wettbewerb | Competition | Produktionswirtschaft | Production management | Internationaler Wettbewerb | International competition | Lieferkette | Supply chain | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJMS-06-2021-0053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465444