An empirical examination on the links of cross-functional integration of production-marketing, BTO competitiveness and performance
Zhixiang Chen
| Year of publication: |
2022
|
|---|---|
| Authors: | Chen, Zhixiang |
| Subject: | Build-to-order competitiveness | Empirical study | Manufacturing strategy | Performance | Production-marketing integration | Unternehmenserfolg | Firm performance | Industrie | Manufacturing industries | Wettbewerb | Competition | Produktionswirtschaft | Production management | Internationaler Wettbewerb | International competition | Lieferkette | Supply chain | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJMS-06-2021-0053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465444