An empirical investigation of advertising strategies in a dynamic duopoly
Year of publication: |
1992
|
---|---|
Authors: | Chintagunta, Pradeep K. |
Other Persons: | Vilcassim, Naufel (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 38.1992, 9, p. 1230-1244
|
Subject: | Werbung | Advertising | Duopol | Duopoly | Softdrink-Industrie | Soft drink industry | USA | United States | 1968-1981 |
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