An empirical investigation of factors that influence commitment and active participation in in-house affiliate marketing network

Ladislav Beranek

Year of publication:	2018
Authors:	Beranek, Ladislav
Published in:	International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 14.2018, 3, p. 189-211
Subject:	affiliate marketing \| commitment \| active participation \| e-commerce \| relationship management \| Management \| Marketingkooperation \| Marketing cooperation \| Partizipation \| Participation \| Netzwerk \| Network

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