An empirical investigation of the dynamic effect of Marlboro's permanent pricing shift
Tao Chen; Baohong Sun; Vishal Singh
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Tao ; Sun, Baohong ; Singh, Vishal |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 4, p. 740-758
|
| Subject: | Philip Morris Incorporated <New York, NY> | Zigarette | Cigarette | Einzelhandelspreis | Retail price | Nutzenfunktion | Utility function | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885059