An Empirical Investigation on the Effect of Brand Loyalty
Year of publication: |
2015
|
---|---|
Authors: | Jalees, Tariq ; Shahid, Nimra ; Tariq, Huma |
Published in: |
Journal of Management Sciences. - Iqra University, Faculty of Management Sciences. - Vol. 2.2015, 1, p. 166-184
|
Publisher: |
Iqra University, Faculty of Management Sciences |
Subject: | Brand Loyalty | Satisfaction | Quality | Price | Company Image and Packaging |
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