An empirical model of drug detailing : dynamic competition and policy implications
Qiang Liu (Krannert School of Management, Purdue University, West Lafayette, Indiana), Sachin Gupta (Johnson Graduate School of Management, Cornell University, Ithaca, New York ), Sriram Venkataraman (Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina), Hongju Liu (School of Business, University of Connecticut, Connecticut)
| Year of publication: |
August 2016
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| Authors: | Liu, Qiang ; Gupta, Sachin ; Venkataraman, Sriram ; Liu, Hongju |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 8, p. 2321-2340
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| Subject: | pharmaceutical marketing | detailing competition | dynamic oligopoly game | dynamic programming | detailing cost | restrictions on detailing | regulation | Oligopol | Oligopoly | Wettbewerb | Competition | Theorie | Theory | Arzneimittel | Pharmaceuticals | Arzneimittelmarkt | Pharmaceutical market | Pharmaindustrie | Pharmaceutical industry | Regulierung | Regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2015.2239 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011539516