An empirical model of marketing strategy and shareholder value : a value-based marketing perspective
Mamoun N. Akroush
| Year of publication: |
2012
|
|---|---|
| Authors: | Akroush, Mamoun N. |
| Published in: |
Competitiveness review : an international business journal incorporating Journal of global competitiveness. - Bingley [u.a.] : Emerald, ISSN 1059-5422, ZDB-ID 2473954-6. - Vol. 22.2012, 1, p. 48-89
|
| Subject: | Marketingmanagement | Marketing management | Shareholder Value | Shareholder value | Kundenzufriedenheit | Customer satisfaction | Unternehmenserfolg | Firm performance | Jordanien | Jordan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009500734