An Empirical Study of Consumers' Acceptance of Wireless Advertising (A Case Study of Iranian Mobile Device Users)
| Year of publication: |
2008
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|---|---|
| Authors: | Sanayei, Ali ; Mirzaei, Abas |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 33.2008, 3, p. 115-130
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