An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Gordhan Saini, Arvind Sahay, and Gurumurthy Kalyanaram
| Year of publication: |
2018
|
|---|---|
| Authors: | Saini, Gordhan ; Sahay, Arvind ; Kalyanaram, Gurumurthy |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 31.2018, 2, p. 111-127
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| Subject: | Asymmetric effect | high- and low-equity brands | latitude of quantity acceptance (LQA) | purchase intention | Indien | India | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Innovationsakzeptanz | Innovation adoption | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2017.1413215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011963102