An empirical study of the determinants of success in the development of new industrial services
Ulrike de Brentani
| Year of publication: |
1993
|
|---|---|
| Authors: | DeBrentani, Ulrike |
| Published in: |
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993. - Frankfurt am Main [u.a.] : Lang, ISBN 3-631-46512-2. - 1993, p. 11-31
|
| Subject: | Leistungsbündel | Bundling strategy | Innovationsmanagement | Innovation management | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001284704