An Empirical Study of Word-of-Mouth Generation and Consumption
| Year of publication: |
2012
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|---|---|
| Authors: | Yang, Sha ; Hu, Mantian (Mandy) ; Winer, Russell S. ; Assael, Henry ; Chen, Xiaohong |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 6, p. 952-963
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