An empirical study on acceptance of video on demand services in Indian market
Year of publication: |
2017
|
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Authors: | Jain, Esha ; Madan, Manish |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 14.2017, 4, p. 375-392
|
Subject: | business model | factor analysis | service quality | video on demand | VOD | India | Indien | Dienstleistungsqualität | Service quality | Geschäftsmodell | Business model | Nachfrage | Demand | Bespielte Medien | Pre-recorded media |
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