An empirical study on customer adoption of mobile payment application in India
James Joseph, K.V. Sriram, Lewlyn L.R. Rodrigues, Asish Oommen Mathew and K.C. Gana
| Year of publication: |
2018
|
|---|---|
| Authors: | Joseph, James ; Sriram, K. V. ; Rodrigues, Lewlyn L. R. ; Mathew, Asish Oommen ; Gana, K. C. |
| Published in: |
International journal of enterprise network management. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1252, ZDB-ID 2212020-8. - Vol. 9.2018, 3/4, p. 363-375
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| Subject: | mobile payment application | customer adoption | smartphone | merchant acquisition | digital payment | ease of use | usefulness | service | India | Elektronisches Zahlungsmittel | Electronic payment | Indien | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Mobile Business | Mobile business | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Bargeldloser Zahlungsverkehr | Noncash payments |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011971358