An empirical study on influence of e-CRM towards customer loyalty in banking sector
Siddharth Shastri, Ridhima Sharma, Vaishali Sethi
| Year of publication: |
2020
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|---|---|
| Authors: | Shastri, Siddharth ; Sharma, Ridhima ; Sethi, Vaishali |
| Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 6.2020, 5, p. 642-652
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| Subject: | e-banking | e-CRM | Axis Bank | perception | trust | relationship | Beziehungsmarketing | Relationship marketing | Bank | Vertrauen | Confidence | Electronic Banking | Electronic banking | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPSPM.2020.110135 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012516845