An Empirical Study on the Consumer Buying Behaviour towards Electronic Goods

The study of consumer buying behaviour towards electronic goods is an essential task in this competitive world. This helps the retailer to make decisions and making competitive advantages towards the current scenario. Indian retail industry plays an important role in Indian economy. The consumer wants and demand use to vary from individual perceptive. Their consumption pattern used to be different and influencing factor makes an important role. This research paper gives more insisting towards the factor influencing buying behaviour. It is a empirical study and 421 samples were selected using convenience sampling method. The data were collected and analysed using IBM SPSS software 20. Relevant hypothesis were framed and identified the relationship between the dependent and independent variable