An empirical study on the relevance of advertising, sales promotion, R&D and training and development expenses on firm value in the Indian context
Manoj Anand, Jagandeep Singh and Karan Gandhi
| Year of publication: |
2018
|
|---|---|
| Authors: | Anand, Manoj ; Singh, Jagandeep ; Gandhi, Karan |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 25.2018, 3, p. 7-31
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| Subject: | Advertisement and Sales Promotion | Brand Value | Discretionary Expenses | Firm Value | Research and Development | Verkaufsförderung | Sales promotion | Unternehmenswert | Firm value | Werbung | Advertising | Indien | India | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012011195