An empirical study on traditional offline retailer's switching intention towards community-based group buying program : a push-pull-mooring model
Zihan Guan, Xiaoran Shi, Huajing Ying, Ruhui Xue, Xiaojiao Qiao
| Year of publication: |
2024
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|---|---|
| Authors: | Guan, Zihan ; Shi, Xiaoran ; Ying, Huajing ; Xue, Ruhui ; Qiao, Xiaojiao |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 34.2024, 1, Art.-No. 18, p. 1-20
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| Subject: | Community-based group buying | PPM theory | Switching intention | TAM theory | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-024-00702-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191289