An empirical study stepping towards ethnographic research for e-commerce websites : a perspective of user-centred design
Thabang Excellent Mofokeng
| Year of publication: |
2022
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| Authors: | Mofokeng, Thabang Excellent |
| Published in: |
African journal of science, technology, innovation and development : AJSTID. - London : Routledge, Taylor & Francis, ISSN 2042-1346, ZDB-ID 2744522-7. - Vol. 14.2022, 5, p. 1337-1355
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| Subject: | customer loyalty | customer trust | perceived security | user interface quality | user-centred site design | Website | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Benutzerschnittstelle | User interface | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Benutzerfreundlichkeit | Usability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20421338.2021.1958987 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013415443