An empirical test of the drivers of overall customer satisfaction: evidence from multivariate Granger causality
| Year of publication: |
2008
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|---|---|
| Authors: | Omachonu, Vincent ; Johnson, William C. ; Onyeaso, Godwin |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 22.2008, 6-7, p. 434-444
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