An empirical verification of the proposed distributor marketing intelligence system model

Thangaraja Arumugam, M.A. Sanjeev, Renju K. Mathai, S.R. Boselin Prabhu, R. Balamourougane, T. Jarin

Year of publication:	2024
Authors:	Arumugam, Thangaraja ; Sanjeev, M. A. ; Mathai, Renju K. ; Prabhu, S. R. Boselin ; Balamourougane, R. ; Jarin, T.
Published in:	International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 45.2024, 4, p. 454-473
Subject:	decision-making \| distributor involvement \| distributor marketing intelligence system \| DMis \| localised marketing \| marketing intelligence \| scale development \| Marktforschung \| Market research \| Marketing \| Marketingmanagement \| Marketing management

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