An emprical examination of customer value proposition implementation
Marsha Grimes-Rose, James J. Zboja, Mary Dana Laird
| Year of publication: |
2024
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|---|---|
| Authors: | Grimes-Rose, Marsha ; Zboja, James J. ; Laird, Mary Dana |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 15-26
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| Subject: | Customer orientation | Customer value proposition | Management support | Market orientation | Organizational commitment | Training | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.04.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014555667