An enhanced Servqual approach to measure service quality in higher education
Year of publication: |
2014
|
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Authors: | Keszey, Tamara ; Kenesei, Zsófia |
Publisher: |
European Marketing Academy |
Subject: | Marketing | Education |
Type of publication: | Article |
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Language: | English |
Notes: | Keszey, Tamara and Kenesei, Zsófia (2014) An enhanced Servqual approach to measure service quality in higher education. In: Paradigm Shifts & Interactions. EMAC 2014 - European Marketing Academy - 43rd Annual Conference Proceedings. European Marketing Academy, Valencia, Spain, pp. 148-155. . ISBN 978-84-370-9453-3 |
Source: | BASE |
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