AN EVALUATION OF COST OF PRODUCTION INFORMATION USAGE BY COUNTY AGENTS

County agents receive cost of production information primarily from state extension services and then disseminate it to agricultural producers. A survey gathered data on agent usage of this information. A Poisson regression analysis using count data was performed to determine the factors influencing the number of times county agents directly referred to published cost of production (enterprise budget) information in a year. The agent's understanding of budget information use in management decisions, the availability of budgets, and his/her receiving the budgets in multiple forms (e.g., sheets, booklets, or software) had significant positive impacts on the use of budgets by the agent.