An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon
| Year of publication: |
2004
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| Authors: | Zablah, Alex R. ; Bellenger, Danny N. ; Johnston, Wesley J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 33.2004, 6, p. 475-490
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