An examination of constraints and motivators as predictors of sport media consumption substitution intention
Ben Larkin, Janet S. Fink, and Galen T. Trail
| Year of publication: |
2015
|
|---|---|
| Authors: | Larkin, Ben ; Fink, Janet S. ; Trail, Galen T. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 24.2015, 3, p. 183-197
|
| Subject: | Mediennutzung | Media usage | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Fußball | Football | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011372408