An examination of consumer heterogeneity in a stochastic model of consumer purchase dynamics with explanatory variables
| Year of publication: |
1994
|
|---|---|
| Authors: | Pedrick, James H. ; Zufryden, Fred S. |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 76.1994, 2, p. 259-272
|
| Publisher: |
Elsevier |