An examination of cross-cultural differences in e-service quality, e-satisfaction and e-marketing success : Korean vs. American portal sites
Qingji Fan, Hye-Ran Kim, Jeoung Yul Lee
| Year of publication: |
2016
|
|---|---|
| Authors: | Fan, Qingji ; Kim, Hye-Ran ; Lee, Jeoung Yul |
| Published in: |
International journal of multinational corporation strategy. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2059-1047, ZDB-ID 2861374-0. - Vol. 1.2016, 1, p. 44-64
|
| Subject: | e-marketing | cultural differences | portal sites | e-service quality | e-satisfaction | e-WOM performance | Korea | USA | Dienstleistungsqualität | Service quality | Südkorea | South Korea | Electronic Commerce | E-commerce | United States | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Website | Kundenzufriedenheit | Customer satisfaction | Kulturelle Identität | Cultural identity | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011614206