An Examination of Customer Relationship Management (CRM) Technology Adoption and its Impact on Business-to-Business Customer Relationships
| Year of publication: |
2007
|
|---|---|
| Authors: | Richard, James ; Thirkell, Peter ; Huff, Sid |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 21017797. - Vol. 18.2007, 7-8, p. 927-946
|