An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance
| Year of publication: |
2007
|
|---|---|
| Authors: | Yalcinkaya, Goksel ; Calantone, Roger J. ; Griffith, David A. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 15.2007, 4, p. 63-93
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