An examination of Korean consumers' sentiments toward technology-based business practices
Year of publication: |
July-September 2018
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Authors: | Lee, Jungki ; Fullerton, Sam |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 4, p. 260-275
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Subject: | Dimensionality | ethics | marketing | South Korea | technomarketing | Südkorea | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics |
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