An examination of new product development best practice
Year of publication: |
2012
|
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Authors: | Kahn, Kenneth B. ; Barczak, Gloria ; Nicholas, John M. ; Ledwith, Ann ; Perks, Helen |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 2, p. 180-192
|
Subject: | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | USA | United States | Großbritannien | United Kingdom | Irland | Ireland |
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