An examination of NPD models in the context of business models
Year of publication: |
July 2016
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Authors: | Shi, Xiaohui ; Li, Feng ; Bigdeli, Ali Ziaee |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 7, p. 2541-2550
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Subject: | New product diffusion | Customer dis-adoption | Adoption options | Business model | Geschäftsmodell | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Innovation | Konsumentenverhalten | Consumer behaviour |
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