An examination of the cross-cultural female response to offensive sex role portrayals in advertising: A research note
Year of publication: |
1997
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Authors: | Ford, John B. ; LaTour, Michael S. ; Honeycutt Jr, Earl D. |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 14.1997, 6, p. 409-423
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