An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty
| Year of publication: |
1993
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|---|---|
| Authors: | Selnes, Fred |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 27.1993, 9, p. 19-35
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