An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty
Jeffrey S. Podoshen and Susan A. Andrzejewski
| Year of publication: |
2012
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|---|---|
| Authors: | Podoshen, Jeffrey S. ; Andrzejewski, Susan A. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 20.2012, 3, p. 319-333
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010029187