An expectancy model of Chinese–American differences in conflict-avoiding

This paper develops an expectancy model for Chinese–American differences in conflict-avoiding, and tests this model using a scenario study with respondents from Taiwan and the US. Our results show that a higher Chinese tendency to avoid conflict is explained by higher Chinese expectations that direct conflict will hurt the relationship with the other party, and by greater concern for the other party among Chinese. It is not, however, explained by differences in the expected career costs/benefits of good/bad relations with others. Also, Chinese are more sensitive to hierarchy than Americans, so that avoiding is heightened more for Chinese than for Americans when the other party is of higher status. Qualitative results suggest that Chinese–American differences in time frames may also explain differences in avoiding. Implications for businesses and management are suggested. Journal of International Business Studies (2006) 37, 76–91. doi:10.1057/palgrave.jibs.8400172